Privacy policy

PRIVACY POLICY

Effective Date: July 1, 2026

Rae Industries LLC (“Rae Wellness,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy describes how we collect, use, and disclose your personal information when you use our website (www.raewellness.co), related digital properties, and products or services offered online (collectively, the “Services”).

By using the Services, you agree to the terms of this Privacy Policy.

Our online store is hosted by Shopify, which provides the ecommerce platform that enables us to offer our products, process transactions, and operate our online store.

1. Information We Collect

We collect the following categories of personal information, which may include:

  • Identifiers: Name, email address, phone number, account login credentials, physical address.
  • Commercial Information: Purchase history, product preferences.
  • Payment Details: Provided via our third-party payment processors (e.g., credit/debit card, billing address).
  • Internet/Network Activity: IP address, device ID, browser type, operating system, referring URL, and browsing behavior on our Services.
  • User Content: Any messages, feedback, communications, product reviews, ratings, testimonials, photographs, or other content that you voluntarily submit to us. We may display product reviews, ratings, photographs, and other submitted content publicly in connection with our products and Services, subject to our moderation practices.
  • Demographic Info: Age, gender (if provided).
  • Geolocation Data: Approximate location based on IP address.
  • Inferences: Derived preferences or interests based on user activity.
  • Sensitive Information: We do not collect sensitive personal information unless voluntarily provided and necessary to fulfill specific requests (e.g., wellness questionnaires).

2. How We Collect It

We collect personal information:

  • Directly from you: Via account creation, orders, customer service, or surveys.
  • Automatically: Through cookies, pixels, analytics tools (like Google Analytics), and log files.
  • From third parties: We may receive personal information from third-party service providers and business partners that help us operate our business, including Shopify (our ecommerce platform), payment processors, shipping and fulfillment providers, advertising and analytics providers (such as Google, Meta (Facebook and Instagram), and TikTok), email and marketing providers (such as Klaviyo), subscription management providers (such as Recharge), customer review platforms (such as Yotpo), accounting providers, and other vendors that help us provide our Services.

3. Use of Personal Information

We use personal information to:

  • Fulfill orders and deliver Services;
  • Provide customer support;
  • Send transactional and promotional communications;
  • Analyze usage to improve the Services;
  • Detect fraud and secure our Services;
  • Personalize your experience (e.g., product recommendations);
  • Comply with legal obligations.

We only use sensitive personal information for strictly limited purposes, such as service delivery or consent-based features, and never for profiling or advertising.

4. Cookies & Tracking Technologies

We and our service providers use cookies, pixels, software development kits (SDKs), tags, and similar technologies to operate our website and improve your experience. These technologies help us:

  • Keep our website functioning properly and securely;
  • Remember your preferences and settings;
  • Process purchases and maintain your shopping cart;
  • Analyze website traffic and performance;
  • Measure the effectiveness of our advertising and marketing campaigns;
  • Personalize content, product recommendations, and advertisements;
  • Detect fraud and protect the security of our Services.

Some of these technologies are provided by third parties, including Shopify, Google, Meta (Facebook and Instagram), TikTok, Klaviyo, Recharge, and other service providers that help us operate our business.

Depending on your location, you may be presented with a cookie consent banner that allows you to accept or decline certain categories of cookies and similar technologies. You may also manage your preferences at any time through the Your Privacy Choices link available in the footer of our website.

You may also configure your browser to block or delete cookies. Please note that disabling certain cookies may affect the functionality or performance of our Services.

You may also opt out of certain interest-based advertising through:

We honor Global Privacy Control (GPC) signals where required by applicable law.

5. Disclosure of Personal Information

We may disclose your personal information to the following categories of recipients:

Service Providers: Including Shopify, payment processors, shipping and fulfillment providers, customer support providers, subscription management providers, customer review platforms, email and SMS providers, accounting providers, website hosting providers, and other service providers that assist us in operating our business.

Advertising and Analytics Providers: Including Google, Meta (Facebook and Instagram), TikTok, and other advertising partners that help us analyze website performance, improve our marketing efforts, and deliver relevant advertising, subject to your privacy choices where required by law.

Affiliates and Business Partners: Companies under common ownership or trusted business partners where appropriate to operate our business.

Business Transfers: In connection with a merger, acquisition, financing, bankruptcy, sale of assets, or similar transaction.

Legal Requirements: When required by law or when necessary to protect our rights, customers, or others.

We do not sell personal information for monetary compensation. However, certain uses of advertising cookies, pixels, and similar technologies may constitute "sharing" under applicable California privacy laws. Where required by law, you may opt out of this type of data sharing through the Your Privacy Choices link available on our website or by using the Global Privacy Control (GPC) signal in a supported browser.

6. Your Privacy Rights

Depending on where you reside, you may have the following rights:

Right

Description

Access

Request details on what personal information we hold.

Delete

Ask us to delete your personal information.

Correct

Request correction of inaccurate data.

Opt-Out

Withdraw from sale, sharing, or profiling.

Limit Use

Restrict use of sensitive personal data.

Portability

Receive a copy of your data in a portable format.

 To exercise these rights, please contact us at help@raewellness.co.

You may also exercise applicable privacy rights through the Your Privacy Choices link located in the footer of our website, where available.

7. Retention

We retain personal information only for as long as reasonably necessary to:

  • Fulfill the purposes described in this Privacy Policy;
  • Comply with applicable legal, accounting, tax, and regulatory obligations;
  • Resolve disputes;
  • Enforce our agreements;
  • Protect our business and customers; and
  • Maintain appropriate business and transaction records.

When personal information is no longer required for these purposes, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable law.

8. Data Security

We follow industry-standard technical and organizational measures to protect personal information. Despite safeguards, no system is 100% secure. Please use caution when submitting personal data online.

9. International Transfers

Our Services are hosted in the United States. If you are located outside the U.S., your data will be processed in the U.S. and subject to its laws. By using our Services, you consent to this transfer.

10. Children's Privacy

We do not knowingly collect personal information from anyone under 18 years of age. If we learn we’ve collected such data, we will promptly delete it.

11. Feedback and Unsolicited Information

Any unsolicited feedback or suggestions provided through the Services will be considered non-confidential and may be used by Rae Wellness for any purpose.

12. California, Colorado, Virginia, and Other U.S. State Laws

If you are a resident of California or another U.S. state with applicable privacy laws, you may have additional rights regarding your personal information, including the right to know, access, correct, delete, and opt out of certain processing activities, as provided by applicable law.

To learn more about your rights or submit a request, please contact us at help@raewellness.co.

Where available, you may also exercise applicable privacy rights through the Your Privacy Choices link located in the footer of our website.

13. Do Not Track

Some web browsers offer a "Do Not Track" (DNT) setting that allows users to signal a preference regarding online tracking. Because there is no consistent industry standard for responding to DNT signals, our Services do not currently respond to them.

However, where required by applicable law, we honor recognized opt-out preference signals, including Global Privacy Control (GPC), where supported.

14. Changes to This Policy

We may update this Privacy Policy at any time. The “Effective Date” at the top will reflect the latest version. If material changes are made, we may provide additional notice as required by law.

15. Contact Us

If you have any questions, concerns, or requests, please contact us at help@raewellness.co