We believe well-being is a series of paths you choose throughout the day, every day. And whether you’re conquering the world or simply making it through the week — we’re proud of you.
Because no matter what, we know you’ve got this. That you're a source of strength, grit and light. We believe nurturing your mind and body isn’t just essential—it’s your power. That’s why our supplements feature pure and powerful ingredients that deliver results— supporting your calm, sleep, energy and so much more. We’re the friend that always has your back, and we’ve created wellness solutions that are as unique as you.
Because we’ve been there, too.
And we know the truth —
You shine from the inside out.
We pack our supplements with evidence-based, high-quality ingredients handpicked to help you feel your best—and at the best price. Our wellness solutions are created to give your body only what it needs—nothing more, nothing less.
Our pure powders, drops, and capsules make it convenient to get whole body support whenever you need it, in easy-to-take formulas that work with your life.
We live and breathe well-being support and we’re committed to making a difference in the world—today, tomorrow and always. That's why 5% of every purchase goes directly to Girls. Inc., the non-profit organization that inspires girls to be strong, smart and bold through direct service and advocacy.
(aka Dr. Rachel)
Rachel Goldman is a Clinical Assistant Professor at NYU Grossman School of Medicine and a private-practice clinical psychologist. Her holistic approach focuses on mind-body connection, stress reduction and health behavior change. She’s been featured in The New York Times, TIME magazine, CNN, USA Today, Shape, and Women’s Health.
Dr. Deepika Chopra holds a doctorate in clinical health psychology and specializes in the connection between optimism and well-being. Alongside Rae, Dr. Chopra supports prioritizing self-love and nutrition for optimal wellness.